Reputational Resilience in a Digital World

1 December 2021, 1430 GMT
1 December 2021, 0930 EST





Nowadays, most people’s data goes beyond the first page of Google, but are you aware of where your digital assets are held?

How these assets look through the lens of a customer, competitor or investigative journalist is a vital consideration. Now, more than ever, your digital footprint has become a critical tool in key decision-making processes, and in being able to withstand even concerted attacks against your reputation.

In this session, you will learn:

• What to consider when building and managing your portfolio of digital assets and why

• How to take control of your digital footprint – whether it’s to optimise your digital persona, withstand a smear campaign or exploit new business opportunities

• How to deal with inaccurate or false online articles