Now, more than ever, your online presence is your business card. We all have a portfolio of digital assets and – whether we like it or not – people and organisations use these to make decisions about you and your reputation.
A well-managed portfolio earns dividends – gaining you new opportunities and accessing new audiences. We work with you to curate and manage these assets – ensuring current, accurate information is available, and that your portfolio is resilient against challenges to your reputation or privacy.
We’ve been fighting false news since 1984 and we do things differently. No one knows better how to navigate the complex global digital and media landscape. We know how rapidly social media conversations and online attacks can move into established media and then spread around the world – the breadth and depth of our knowledge sets us apart.
Our digital communications capabilities
You have an audience – but is it the right one? We analyse who’s engaging with you now, help you identify where you want to be – and advise on how to bridge the gap.
Competitor & market insights
Keeping your digital reputation healthy requires constant work to help you keep up with, and stand out from, the rest of the market. We analyse the market and improve your strategy, ensuring you are resilient, relevant and fully in control of your digital portfolio.
Digital portfolio forensics
Competitors, adversaries and those with an axe to grind may resort to aggressive tactics online to target you. We identify and expose such activities and work to push back on predatory tactics and campaigns – keeping your digital portfolio healthy and strong.
We are passionate about fighting falsehoods. Nowhere is that battle tougher and more fiercely fought than online, where false and inaccurate information is rife and spreads like wildfire. We proactively identify and monitor false information and data about our clients – taking swift action to remove it and finding opportunities to build an even stronger digital portfolio.
Research & analytics
Your digital health runs much deeper than simply where you appear in search results. Subsets of data exist about you and your brand that may be invisible to the general public – but are available to professional investigators and have an impact on how you are perceived. We investigate and examine your overall health in this area and work to optimise all of your digital assets.
Managing all of your digital assets requires planned, methodical and multidisciplinary strategies and tactics. Your digital portfolio is large – we work with you to identify everywhere you are talked about and build a strong, resilient online presence.
We make sure that what exists about you online provides the most positive and authentic impression of you. The result: a strong, authentic and resilient brand.
Search result audit & monitoring
We offer much more than basic search engine optimisation. We work to understand your business goals and offer bespoke guidance on how to improve your digital reputation and guard your privacy. We monitor and interpret movement in rankings, using this analysis to seek new opportunities to build your brand.
Social Listening & Analysis
You can learn a lot from listening – properly tuning into conversations online is the best way of identifying opportunities and flagging up risks at the earliest opportunity. We do the hard work for you, listening and analysing conversations that are about or relevant to you or your business – and advising you on what action to take.
Digital Reputation Defence
For most people, when a reputation crisis occurs, it comes completely out of the blue. In our experience, however, there are always warning signs – even if they seem small. By reading these signs, we can prevent crises before they even happen.
When a prominent Middle Eastern family who had been victim to a spate of reputation threats asked us to ensure they saw the next one coming, we knew precisely how to create an early warning system.
What we did
Using the evidence of previous attacks, our intelligence and digital portfolio forensics teams analysed the behavioural patterns common to the online tactics the perpetrator used. Then, using social media, we compiled a forecast of trends and events that were likely to impact our client. Armed with this information, we advised the family on how to conduct their affairs to avoid the spotlight. In addition, our legal team contacted the media outlets who had disseminated false information previously and ensured a more balanced and fair coverage.
By applying preventative measures, we put the family back in control of their true narrative. Not only do they now attract fewer threats, but they can spot them coming and act before the online rumour mill catches on.
Our interdisciplinary global partners are committed to fighting falsehoods and protecting privacy.