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Partners Lily Kennett, co-lead of Schillings’ Intelligence and Investigations team, and Victoria O’Byrne, who jointly heads Schillings Communications, have contributed a chapter on reputation to the latest edition of the prestigious STEP Handbook for Advisers.
Their co-authored chapter, titled ‘Sophisticated reputation management for family companies’, focuses on the headwinds facing family businesses today -and why a proactive approach to reputation is key.
Lily and Victoria explore how trends such as increased scrutiny and disinformation present risks to reputation, and how family companies should prepare for, mitigate, and build resilience against these evolving threats. Alongside this, they discuss how reputations can be strengthened and leveraged to support growth opportunities and meet commercial objectives.
Lily and Victoria’s chapter appears alongside contributions from other experts in the private client advisor space, on topics ranging from next generation planning to family governance, transfer of ownership to philanthropy. This third edition of the Handbook, ‘Business Families and Family Businesses’, is edited by Clare Stirzaker from Boodle Hatfield.
Read an extract from Lily and Victoria’s chapter, ‘Sophisticated reputation management for family companies’.
The Third Edition of the STEP Handbook for Advisers, edited by Clare Stirzaker and published by Globe Law and Business, is available here.
