Leyla Najafli, | Schillings

Leyla Najafli is a digital strategist who sets social media and reputation strategies for global companies and high-profile individuals – whether they’re seeking greater visibility, to achieve specific tactical goals, or to establish a discreet, controlled profile.

Leyla has led social media strategy across BBC language services in Africa, Asia, and Europe, setting the direction across all major digital platforms. Leyla previously headed brand marketing for a fitness tech start-up, focusing on content strategy, influencer activations and integrated marketing campaigns.

At Schillings, Leyla supports clients in optimising their digital and social media channels to build resilient reputations, ensuring their profiles reflect their values and narrative. Sitting within the social media strategy team of the Schillings’ Digital Resilience Practice, Leyla’s expertise includes channel optimisation, awareness campaigns, and tailoring content for international audiences. Leyla is fluent in Russian and Azerbaijani.

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